Established in 2018 by Vietnamese-Canadian Linh Phan, Hidden Saigon aims to reshape how Vietnam is perceived globally, one individual at a time.

Our focus is on sharing authentic stories that reflect the current essence of Vietnam, moving beyond the narrative of the War, phở, and bánh mì.

We believe in letting the local community members tell their own stories, giving them the power to shape their representation. This approach allows us to capture the true essence of contemporary Vietnam.
 
We offer a range of carefully curated activities for our guests, including journeys, workshops, events, commercial partnerships, and media production.